Project Scope: My challenge was to research, explore, and redesign the current boarding pass. I presented my research, challenges, thought processes and design choices.
Client: N/A Role: Researcher, UX & UI designer Time: 48 Hours
I began the project by researching past boarding pass experiences and processes. I explored currently airline boarding passes printed and mobile to understand common styles and information.
I drafted 20 questions used to interviewed 4 different people with. I chose interviewees based on their travel purposes, frequency, distances, and experience.
Identifying Key Objective
After researching the physical boarding pass, competitor products, and the end users' travel experiences, I discovered the design challenge's key objective.
(How Might We)
I brainstormed different ideas on how to better a traveler's boarding experience. My ideas developed from the comments and answers of the people I interviewed as well as my own experiences. I wrote down my ideas and posted them on the wall to organize and highlight the main design goals.
The Golden Path
I created a user flow highlighting the best possible path a user could take to accomplish their goals during air travel. The path starts with the user purchasing a plane ticket and ends with being picked up at the airport.
I continued my brainstorming by sketching my concept ideas. I explored desktop and mobile designs and notification and update experiences.
After the user has purchased their ticket, a notification is send to their email. The user is guided to open the boarding pass in their airline (JetBlue) app for up-to-date notifications and easy checkin. Other options are to add the flight to the calendar or send the information to a friend, family, or pick up driver. Through out the flight experience the traveler and the friend or family member will be notified of any itinerary changes.
In Sketch I designed the wireframes based on the sketches I had done. While designing my ideas develop.
I explored the traveler's and driver's notification experience.
In Photoshop I designed the UI for multiple screens within the app. I kept the JetBlue colors but kept the style calm and clean to express a soothing feeling to the end user.