My name is Sarah Cappello and I am a senior visual and user experience designer. I also travel, ski and make screen prints.
At work, I drive user experience requirements from concept to release by defining guidelines, user flows and page flows. My goal is to make complex systems approachable and simple while providing a delightful and meaningful experience for the end user.
Being creative is using your whole mind to find solutions. It's thinking outside the box and not being paralyzed by methods and formalities.